We wanted to shape the entire sound design like a DJ mix. The scratch on "Apple Music" makes it feel like we're manipulating the spot's own sound. The transitions and effects mirror a real DJ set, and the tape stop like if it was a DJ stopping his mix and rewind it to the beginning, suggesting "Now here is your turn". Client - Apple Music Art Director - Dolarice Motion - Manic Motion Graphics - Romain David Voice - Zane Lowe